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Locentri
■ SEO · GEO · Localization

Be found and understood in each market you enter.

Locentri helps businesses improve their search visibility and communicate clearly across languages and markets. We connect three disciplines that are usually bought separately: search engine optimization, research into how AI search describes you, and localization.

Discuss a project How we work
Market How the buyer asks SEO GEO LOC
en-GB project management software
de-DE Projektmanagement-Software
nl-NL projectmanagementsoftware
fr-FR logiciel de gestion de projet
es-ES software de gestión de proyectos
One buyer need, five ways of asking. Each market has its own search terms, AI answers and content expectations, so each needs its own check. Illustrative example only; not a list of languages we cover.
Buyers don't separate search results, AI answers and language. Most market plans do.

Translation without search research localizes pages nobody looks for. SEO without localization targets terms your site can't yet serve. Locentri looks at both, and at how AI assistants describe you, before recommending what to do first.

■ Services

Three disciplines, one plan

Each can be scoped on its own or combined. Every engagement is defined by the markets, languages and pages you choose.

  1. Search engine optimization

    Search visibility & organic readiness

    Whether search engines can crawl, understand and rank your key pages, and whether those pages match how buyers in each target market actually search.

    We examine

    • Crawlability, indexing and site structure
    • Language and market architecture: URLs, hreflang
    • Titles, headings, internal links, structured data
    • Search intent in each target language

    You receive

    • Evidence-labelled technical findings
    • A search-intent map per market
    • Prioritized fixes with effort estimates

  2. Generative engine optimization

    AI search visibility research & readiness

    How AI assistants and answer engines currently describe your company and category, which sources they draw on, and what would make your information easier to understand and verify.

    We examine

    • Consistency of your company and product descriptions
    • Evidence behind your claims and how accessible it is
    • AI crawler access decisions in robots.txt
    • A dated sample of buyer-intent prompts

    You receive

    • A prompt log: exact prompts, tools, dates, visible sources
    • Readiness findings and recommendations
    • A repeatable baseline for later comparison

  3. Localization

    Language, terminology & market messaging

    What your website and content need beyond translation to work for buyers in another language: terminology, tone, messaging, trust content and the pages to adapt first.

    We examine

    • Page selection and localization order
    • Terminology, tone and form of address
    • Trust content and market-specific gaps
    • Formats, forms and content that won't transfer

    You receive

    • A localization priority list
    • Terminology and tone recommendations
    • Content gaps by market
■ How the disciplines connect

Separate disciplines, connected decisions

They are not the same work and we don't treat them as one. Each has its own methods and evidence. What connects them is the decisions they inform.

SEO

Search intent

Shows which topics and terms buyers in a market use, and which of your pages could meet that demand.

Localization

Language & message

Decides whether those pages will read naturally, use the right terminology and earn trust in that language.

GEO

AI answers

Shows how assistants describe you and your competitors, and which sources they rely on, in each language tested.

What to publishSearch intent and AI answers together show where buyers are looking and what they are told.

What to adapt firstLocalization priorities follow demand, not the order of your sitemap.

What to fix before translatingTechnical and content issues are cheaper to fix once than in every language.

■ Who it is for

For businesses reaching across languages

  • Reaching new audiences

    You have a product that works in one language and want to understand how buyers in another market search for it and what they are told.

  • Strengthening a multilingual presence

    You already publish in several languages but are unsure whether those versions are found, consistent and convincing.

  • Preparing a market entry

    You plan to enter a specific country and want to know what to fix, adapt and publish first, before committing a translation or marketing budget.

Our priority audience is B2B SaaS and technology companies, particularly in the United Kingdom and the Netherlands. Each engagement is scoped to specific languages and markets. We take on language work only where qualified review for that language can be arranged.

■ Process

From your business to a plan you can act on

  1. Understand

    Your product, your buyers, the markets and languages in question, and the pages and competitors that matter.

  2. Research

    Technical review, search intent, AI answer testing and localization readiness, with evidence recorded as we go.

  3. Prioritize

    Opportunities and gaps ranked by likely impact, effort and dependencies, so the first steps are clear.

  4. Deliver

    A report, a findings register and a walkthrough of what to act on now, next and later.

Every finding shows how we know it

Our reports label each finding, so observation is never confused with interpretation.

[M] Measured
Observed directly, with the page, date and method recorded.
[V] Verified
Supported by an identifiable, cited source.
[E] Estimate
An approximation, such as the effort to fix something.
[H] Hypothesis
A plausible opportunity that still needs validation.
■ Sample report

How we structure an analysis

Fictional demonstration Northgauge Ltd is an invented company. This sample is not a client engagement, no real website was audited and no measured results are claimed.

The sample applies the Germany Market-Entry Audit to a fictional UK maintenance-software company: executive summary, methodology, evidence-labelled findings, a German search-intent map, competitor archetypes and a prioritized action plan.

Read the fictional sample report
■ About

A consultancy built around evidence

Locentri helps businesses make better decisions about search visibility and language: what to publish, what to adapt and what to fix first when reaching buyers in another market.

We are a new, independent consultancy. Rather than client logos or headline numbers, we show our method openly: how we scope work, how we label evidence, and how we report.

  • Not a translation agency: language work is one part of a connected analysis.
  • No promised rankings, AI citations or traffic. We report what we can observe and say what we can't.
  • Customer-facing translations are not treated as final until a qualified reviewer for that language has checked them.
■ Contact

Discuss a project

Tell us about your product, the languages or markets you are considering and the pages that matter most. We will tell you honestly whether we are a good fit.

locentri@hotmail.com

Useful to include
Your website, your target markets and languages, and what prompted the question.

First conversation
We clarify scope before proposing anything. No obligation.

Confidentiality
Please don't send confidential or personal data in a first email.